The most awaited event of the town went live the moment the Coca-Cola World Cup Trophy hit the grounds of Lahore via a special plane which flew it from Chiang Mai, Thailand!
The FIFA Trophy made its way to Lahore on 3rd Feb, the special flight was also boarded with with Rizwan U. Khan, General Manager Coca-Cola Pakistan were several celebrities, including cricketer Younis Khan, Pakistan Women Football Team captain Hajra Khan.
Coke Studio artists Momina Mustehsan and Quratulain Balouch, celebrities Maya Ali and Zainab Abbas, corporate leaders and others.
Excitement and enthusiasm could be felt in the air of Lahore! Fans were being impatient and restless to witness the Trophy from their naked eye at the CokeFest!
The Trophy was first unveiled in front of some media representatives, national sports persons and other key stakeholders. All the attendees were excited and were given a special opportunity to click photos with Coca-Cola and FIFA ambassadors in front of the special plane.
Later in the afternoon the Trophy was taken to a hotel in an event and was showcased in front of a delegation of key stakeholders, government officials, media, the national men’s and women’s football teams, sports bloggers and influencers.
Rizwan U. Khan, General Manager of Coca-Cola Pakistan & Afghanistan said addressing at the event said:
“Coca-Cola Pakistan has always been the pioneer in supporting causes that are dear to the hearts of our people, taking the lead and exploring new horizons that no one else has ventured to explore. We all know that in recent years the popularity of football has increased exponentially in our country, transcending ethnic, linguistic and even income boundaries. This sport, incidentally the most popular sport in the world, deserves support for its growth and blossoming in Pakistan too. Bringing the FIFA World Cup Trophy to Pakistan is just the start Coca-Cola Pakistan is making. Plans are already underway for launching a nationwide, grassroots level football promotion campaign, and in the coming weeks you will certainly hear or read about these!”
Abbas Arslan, Marketing Director of Coca-Cola Pakistan & Afghanistan expressed: “Coca-Cola shares the passion fans around the world have for football. The Trophy’s visit to Pakistan is an extraordinary opportunity for people to take in a piece of football history and share their passion for the sport with each other.”
The Pakistan national football team’s captain Kaleemullah shared his view, “The Trophy visit is definitely a big achievement and will put us on the map as far as international football is concerned. Events like this are crucial for bolstering the budding talent in our country and will surely hearten many football enthusiasts and young, aspiring players who want to play football in future. The initiative taken by Coca-Cola to bring the Trophy to Pakistan, combined with other initiatives (that the company will announce shortly) can help build a proper, structured platform for football in the country – especially for would-be footballers.”
The Trophy was then taken to Lake City in the CokeFest where thousands of football enthusiasts welcomed the Trophy with great zest and zeal. The Lake City ground echoed with great round of applause for Coca-Cola Pakistan for accomplishing a huge milestone and delivering as promised as always.
To know more & watch happenings of the event & latest updates on the FIFA World Cup Trophy Tour by Coca-Cola, please visit:
Official Facebook page: www.facebook.com/trophytour
Official Instagram page: https://www.instagram.com/trophytour/
Few facts about FIFA World Cup Trophy:
• The FIFA World Cup Original Trophy remains in FIFA’s possession
• It is made of solid gold and weighs 6.142 kg
• The design of the Trophy is a composition of two human figures holding the globe above them
• The Trophy design dates back to 1974
• The FIF World Cup Trophy can only be held by winners, former winners and Heads of the State
• The Trophy can never be won out right and the winning team only gets to lift the Original World Cup Trophy
• The Trophy is retained by FIFA and the winning team receives a gold-plated replica of the Trophy, engraved with the year, host country and winner of the respective event
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